Multiple Birds

“Having more than one is overzealous. But a little overzealousness never hurt anybody.”

-Steve Ballmer

One and Two.

By Jason Akali

Twitter Power

We here at KPO Global pretty obviously believe in the power of Twitter. It’s a stellar tool that allows you persistent and almost instant access to an audience who is directly subscribed to what you have to say. We’ve talked about the use of humor in a Twitter feed and the different means to go about making you posts, but one of the most clever things you can do for and with Twitter is to have more than one account.

Don’t Spam

Having a second account doesn’t mean you should repost the same material and try and rig a “double exposure” system to your followers, it means you have the complete opportunity for two personalities to define your business, website or personality. Much like we mentioned in some of our previous blogs, turning your Twitter feed into the stream of consciousness for two separate characters is one of the wisest things you can do. It expands your audience, provides an opportunity for discourse and will give you ample opportunity for some stellar one-liners.

This should be Easy

Don’t overthink this. You don’t need to employ an intensely agressive campaign with the most clever tweeters around. If you feel like have a two-fold Twitter feed is a task your up for, then have at it. Make it fun. Have yourself control one feed, and then that Sales guy you never get along with have the other. See what happens, jib and jab at one another and great things will start to happen. Be Patient, fervent and consistent.

It’s Twitter. It’s that simple.

- Jason Akali

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