“I could live online. No really.”
- My Teenage Son.
Consider yourself at home.
By Jason Akali
Relaxed
The following idea is simple. Almost pea-brained, but as it seems to be with Social Media, the simpler the idea the more potent it is in implementation and success.
Home Invasion
With the previously mentioned advent of the Television, advertising found an easy and non-intrusive entrance into homes across the world. In fact, it is reported that (sans DVR’s) almost 25% of the television that plays in a home is made up of commercials. People have become used to this. A talking box or entertainment center that has the best recommendations accompanied by clever quips or smiling faces.
Everyone knows how popular adds are on Youtube or hulu, so I’m afraid I can’t offer a hearty online endorsement for a series of corny facebook videos.
Comfort
The Holy Grail of putting people at complete ease online has yet to be discovered. Most people aren’t completely paranoid about every link they click on, but with the recent prevalence of spam on social networking sites it’s no surprise that people are a little more hesitant to click on or “like” something. All this spam has made the social media Market a little disheveled. Fortunately there are three quick fixes to employ when trying to make a reader or future readers comfortable.
1. Be Honest
Even if what you have to offer doesn’t end up being malignant, if you talk about one thing and then present something that appears to be even remotely separate, people will be quickly suspicious. It doesn’t matter who you are, you could be the Mother Theresa of Facebook, and people would still be quick to navigate away from your content.
2. Humor
I’ve already talked about the roll of humor in social media multiple times, but the humor you put into your posts greatly effects not only the success of your campaign but the kind of audience and demographic you attract. Do not be afraid to amp the wordplay or be clever and quick with your puns or spins on relate current events.
3. Avoid Abreviations and ALL CAPS
“ZOMG BRO I CAN’T BELIEVE THIS… YOU AHVE TO SEE THIS!” While I’m almost positive, the majority of internet users are smart and professional enough to post serious content. But it may be ever so tempting to put the occasional “lol!” in or at the end of a post, and often times for comedic effect. I’m not saying to never do this, just be careful in any situation where you might post something along this line. People will be quick to dismiss you, not only in terms of professionalism but because they won’t feel comfortable.
Earn your reader’s trust, let them know you mean business. They’ll return the favor.
- Jason Akali
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